"Parents located in the northern part of London seeks an exceptional and experienced instructor to guide their smallest child on his initial journey to becoming an English gentleman."
When reading this listing, you might naturally overlook the phrase "first-steps" as mere an expression.
However, it might be the crucial element of this distinctive job advert, as it attempts to find a mentor for a one-year-old.
Hundreds of applications have already been submitted since the unidentified family posted their request for the £180,000 per year tutor, who has to be "an exceptional individual".
In recent few weeks, the post has attracted interest across the media, with many asking why?
Forward-Thinking Method
The CEO, chief executive of Tutors International, which is helping the family in their quest, explained that notwithstanding initial scepticism, he viewed the concept "visionary", and "progressive".
When he spoke with the family, he noted they recognized the unusual aspect of their demand, and how early in age their son is.
But, they explained that they "were unwilling to delay any longer" to get a tutor, as they had held off until their firstborn was five, and by that point "cultural influence had by then become established".
But what did the family mean by "cultural bias"?
It's "comprehensive", the expert answered. "The manner you eat, how you speak".
He stated the elder child had absorbed "very nuanced, body language" from the family, and had adopted their cultural habits. The family told Adam they did not want this pattern to happen again with their infant.
The plan: To engage a English tutor, who should speak with RP, to shape the baby from day one.
Natural Absorption
"A lot of the development at the beginning here is somewhat acquired indirectly," stated Adam.
It's via this natural absorption that the family are aiming the child will pick up the British traits they want to cultivate.
The consultant explained the tutor must be somebody who studied at "prestigious academies – similar types of schools as the family aspire to send their son to".
"The educator just has to be the right kind of person, they'll be performing things they may not realize they're doing, just naturally," he commented.
Money No Object
The family told the expert the chosen tutor should ideally also have familiarity of or interest in riding, winter sports, the arts and instrumental training so as to shape the child in a diverse set of hobbies.
More than that though, he explained the family desired the tutor to register the child on a variety of lessons so the child would be "equestrian training and learning an tool by the time they are about three years old".
In the family's minds, helping their son develop into a "UK sophisticate" will result in success and create opportunities.
"Considering the advantages and disadvantages of that, because it's definitely a class statement," he adds.
But, notwithstanding all this instruction in "UK identity", would the child adopt so-called cultural influence from the international family he lives with regardless?
"Yes", replied the CEO. "The parents realize this might not succeed, but they've merely embraced the view of, 'why not attempt it and we'll proceed as early as we can', because the expense of it is not relevant," he explained.
Idealistic and Unrealistic
Several in the tutoring industry who express those doubts.
Peter Cui, chief executive of a tutoring service, who also offer private tutors, commented that "the journey of embracing two identities, or actually, discovering oneself, is something that must be lived into, not engineered."
Peter noted that he had moved from the Far East to the United Kingdom at the time of seven, and had been educated understanding and living both cultures. He progressed to learn at Cambridge University.
"The concept that one individual can function as a representation of Britishness, an individual who can in some way transfer the attributes of a UK sophisticate to a infant child, seems to me idealistic and unfeasible," he stated.
"From my perspective, having a typically British tutor from infancy will not automatically create the outcome they desire.
"I never had that kind of mentor, and yet I have been fortunate enough to experience several of the opportunities they desire for their son."
He added: "The reality is, cultural identity should not be imposed from the outside influences; it must be embraced, and it must be internally driven."
Acquiring Englishness
Of course, English culture is something Adam believes can be taught – and marketed.
"I think the situation that the global community regards us in this light is something that we should be cherishing|valuing|appreciating